Executive Management

Managing Director

Mr. Su. Siva Kumar

A national of India and long-standing resident of the Sultanate of Oman, Mr. Siva Kumar has established a distinguished presence within the local business community. Holding a strong academic and professional foundation in engineering, he has cultivated extensive expertise in business management and entrepreneurship across a broad range of sectors — underpinned by a comprehensive understanding of market development and strategic planning for sustainable enterprise growth.

Chief Financial Officer

Mr. G S Bhavani Prasad

A Chartered Accountant (FCA) and Cost and Management Accountant (FCMA) with over three decades of progressive leadership in finance, strategy, and corporate governance. He brings a rare combination of technical expertise and strategic acumen honed through senior roles in both Oman and India. His career is defined by driving financial excellence, enabling sustainable organisational growth, and upholding the highest standards of professional integrity.

Projects & Coordination Manager

Mr. Salim Ali Khamis Al Shidi

Mr. Salim Ali Khamis Al Shidi serves as Projects & Coordination Manager at Novel Muscat International LLC. He brings over 28 years of distinguished service with the Royal Air Force of Oman, where he specialised in aircraft electronics, simulation engineering, and large-scale project coordination. Mr. Al Shidi holds an Aerospace MBA from TBS, France, and has led the delivery of several high-profile aviation programmes, including full-flight simulators for multiple aircraft platforms. His expertise encompasses technical project management, vendor coordination, safety leadership, and operational planning, making him a valuable asset in the management of complex, mission-critical projects.