Leadership
Chairman
CHAIRMAN
Mr. Hamood Said Sulaiman Al Aufi
Hamood Said Al Aufi is an accomplished business leader with over 17 years of experience across diverse sectors, strengthened by a solid foundation in Business Administration studies. His deep exposure to major projects, innovation initiatives, and strategic development has enabled him to gain broad expertise across multiple fields, shaping a unique perspective that blends modern insight with traditional authenticity.
He is recognized for his ability to translate ideas into fully integrated, executable projects, supported by strong analytical skills and a holistic understanding of business ecosystems. His leadership approach combines strategic foresight, operational discipline, and a commitment to excellence. As Chairman of Novel Muscat International LLC, Mr. Al Aufi drives the company’s strategic direction, fostering innovation, sustainability, and strong collaboration with government entities to support national development and long-term economic growth.
SHAREHOLDERS
SHAREHOLDER
Mr. Sadiq Salim Sulaiman Al Fairuz
Mr. Sadiq Salim Sulaiman Al Fairuz, Group Managing Director of Al Fairuz Group, brings nearly three decades of executive leadership in heavy machinery trading, commercial strategy, and agency development. Appointed President of Al Fairuz Trading in 1998 and Managing Director in 2007, he diversified the Group’s agency portfolio — introducing Astra, Magirus, and Iveco Defense — while strengthening Hitachi Heavy Machinery’s position.
SHAREHOLDER
Dr. Dhanashri Sivakumar
Dr. Dhanashri Sivakumar is a UK-based medical doctor whose clinical expertise is matched by a strong entrepreneurial vision. As Partner of Novel Muscat International LLC, she combines medical insight with business acumen to support the organisation’s strategic growth, identifying emerging opportunities and translating them into practical, impactful ventures — reflecting a genuine commitment to improving lives while building sustainable enterprises.
DIRECTORS
DIRECTOR
Mr. Abdul Wahab Abdul Karim Al Balushi
Abdul Wahab Al Balushi is an Omani director with over 37 years of leadership experience. He served 32 years in the Royal Oman Police, retiring as Colonel, then established the Aviation Security function at Oman Airports Management Company and served as Acting General Manager of Muscat International Airport. He chairs the National College of Automotive Technology’s Board of Trustees and holds an MA in International Security Studies.
DIRECTOR
Mr. C. S. Badrinath
C. S. Badrinath is a finance and corporate leader with four decades of experience in group management and mergers and acquisitions. A Chartered Accountant, Cost & Management Accountant, and Corporate Secretary. He joined Oman’s Zubair Corporation in 1981, rising to Group CFO in 1993 and Group CEO in 2009, a role he held until retiring in 2021. He led operations across 12 countries with a net worth of USD 2 billion.
DIRECTOR
Ms. Krishnapriya
Krishnapriya is a third-generation business leader heading a chain of restaurants and hospitality management services across Oman and India, built on a six-decade family legacy in the restaurant industry. She also advises the SME Development Authority of Oman on best practices and operational standards for small and medium enterprises. Her approach combines traditional values with innovation, ethical practices, and strong stakeholder relationships.
MANAGING DIRECTOR
Mr. Sundarajan Sivakumar
An Indian national and long-standing resident of the Sultanate of Oman, Mr. Sundarajan Sivakumar has established a distinguished presence within the local business community. With a strong academic and professional foundation in engineering, he has developed extensive expertise in business management and entrepreneurship across diverse sectors, underpinned by a comprehensive understanding of market development and strategic planning for sustainable growth.